Adidas Nite Jogger

Habitat recently did a colab with Adidas Australia and Medicom to produce a 4D mural.

Using popular street artist Sid Tapia to paint the work, with added projection mapping and audio spotlight technology to create an Australian first.

By day, on lookers in front of the mural would hear a beam of music by DJ Tigerlily.

By night we’d add an animated sequence via projection mapping to complete the unique experiential marketing campaign.