To promote the cinematic reboot of 80s horror novel Pet Sematary, we hit the road with a custom mobile scare library.
The internal cutout included: a library of Stephen King novels, lounge setting, AV for playing teaser content and in-built special effects. The mobile team descended upon public spaces and university campuses in Sydney, Wollongong, Canberra, Melbourne and Geelong. Brand staff then invited fans to enter the van to view exclusive content. Once lulled into a sense of security they were hit with several jump scare scenarios.
The good sports who participated were all given a complimentary Stephen King novel for their bravery.