Moccona Ice Brew

In February 2019 Habitat partnered with Havas SE in conceiving and delivering an amazing activation and sampling experience for Moccona Ice Brew.

The event was held down at Bondi Pavilion in the late summer heat and consisted of a giant ice monolith, sampling bar and ice sculpture photo opp.

More than 30,000 samples were poured across the day backing up a national sampling campaign in which we distributed 120,544 full sized samples.