IT Chapter 2
Habitat Media were summoned once again in 2019 to promote the cinematic release of a horror movie. This time it was Stephen King’s IT Chapter 2.
With the return of the freak that is Pennywise strategy needed to be equally messed up.
Our approach saw freaky, large scale light projections and tactical media that would give children nightmares.
The activation spanned Sydney, Melbourne, Adelaide and Brisbane.