We worked with DEC PR to deliver an important water saving message for the Finish Brand. By turning Bondi icebergs into a giant sink with dripping tap we are highlighting to city folk the extent of the drought in rural areas. View the amazing content here.
The awareness message is backed by a pledge from Finish that every social post with the tag #finishwaterwaste will see Finish donate 40L of water to rural communities.
Finish also want consumers to stop pre-rinsing dishes before stacking the dishwasher. Not pre-rinsing dishes will save an average of 40L per load.
Libby Trickett, Finish Water Waste Ambassador, was on hand to officially turn off the tap and #finishwaterwaste.