We teamed with Paramount Pictures for the launch of the 2018 edition of the Transformers movie franchise, BumbleBee.
Our concept – a '73 VW beetle/ghetto-blaster transformer hybrid – was brought to life as a way of transporting consumers to the 80's while pumping out anthems from the decade that was.
As well as the pumping tunes, cassette tapes embedded with a unique Spotify code were handed out to consumers. When the code was scanned via Spotify consumers were rewarded with the BumbleBee Beats playlist.
The activation went live in Melbourne and Bondi Beach during the film’s Australian premier period.